Get an objective view of your business with solutions that build your client base
Each step in your actions to get new clients needs to be clear. It all starts by asking the right questions, then getting easy-to-use answers.
Learn how our Client Opportunity Report provides competitive advantages to your business
Watch the 2 ½ minute explainer video below.
Three major advantages of working with Gap Management
Gain Self-Knowledge
- Which parts of your expertise, track record and systems make your operation positively memorable?
- What stories are told by others which demonstrate a significant advantage for your team?
- Do you know how to respond to different types of potential clients, and what to communicate with each to build their confidence?
Gain Market Knowledge
- Some parts of the market are more profitable for you. How do you define the major ones?
- How do decision-makers in those segments look for the answers, like those which you offer?
- How are their needs described by different client types?
- If you were creating a “better fit” with various types of clients, what are your service-sets for each type?
Gain Competitive Knowledge
- When potential clients need solutions, which other companies are most often considered, and which are not directly compared to yours?
- Based on your different sets of services, who is a competitor for different segments?
- Which criteria do they use to compare various solution-providers?
- What should you emphasize to bring in the above-average client?
Marketing research can deliver a lot of value. With clear questions to be asked, we at Gap Management can complete the process to learn the important answers.
Get ready to learn important marketing answers about your business, customized specifically for your situation, team, market and goals.
80%
of your clients will give feedback enthusiastically – because a reliable system is used to invite a cross-section of clients as interviewees
2/3
of your clients will provide detailed testimonials and give permission for you to use their statements in your marketing
89%
of B2B marketers say that testimonials are the most effective content marketing tactic
In order to help small business owners, I have interviewed thousands of executives and professionals. That experience guided me into what is needed, and how to deliver the solutions.
Francis Waller, owner of Gap Management
