About

Leading a webinar

Francis Waller

Owner of Gap Management

  • 15 years of experience in Services Marketing for clients such as accountants, business consultants, high-value trades, custom design/manufacturing and more.
  • Provided research and analysis services to solo professionals, small and medium businesses, various government organizations and associations. Interviewees have included home owners, small business owners, event attendees, decision-makers in a variety of businesses and presidents of public companies.
  • Developed and delivered 5 different technical and business training programs.
  • Assisted clients with media relations, trade show booths and materials, in-person presentations, national webinars, print collateral, web site content, nurturing email series.
  • Over 25 years in the business-to-business marketing field.
  • Graduate of 2 marketing & advertising management programs over a total of 5 years.
  • Diploma from Grant MacEwan Community College in Advertising & Public Relations and hold the designation of Certified Advertising Agency Practitioner from the Institute of Canadian Advertising.
  • Former member of Board of Directors: Sales & Marketing Executives – Vancouver
  • Former member of Board of Governors (Marketing Chair) VanDusen Botanical Gardens.
  • Additional education includes management decision-making, technical writing, train the trainer, entrepreneurship and business computer systems. Training by clients about their own businesses and markets has always been a priority.

Most of my career I was marketing and creating advertising for small and medium professional firms and businesses as I worked for business-to-business media companies.

Training Courses Developed

  • Photography for Beginners
  • Basics of Television Production
  • Marketing
  • How to Purchase Advertising
  • Photography for Beginners
  • Basics of Television Production
  • Customer Service in Tourism
  • Professional Services Marketing (national webinar series)
  • Networking For Reputation Growth
  • Six Steps To Client Development

Got questions? Talking is free.