About
Francis Waller
Owner of Gap Management
- 15 years of experience in Services Marketing for clients such as accountants, business consultants, high-value trades, custom design/manufacturing and more.
- Provided research and analysis services to solo professionals, small and medium businesses, various government organizations and associations. Interviewees have included home owners, small business owners, event attendees, decision-makers in a variety of businesses and presidents of public companies.
- Developed and delivered training through CCH Wolters Kluwer to financial professional across Canada via webinars, in-person training at various community and career colleges, developed many small training documents for clients.
- Assisted clients with media relations, trade show booths and materials, in-person presentations, national webinars, print collateral, web site content, nurturing email series.
- Over 25 years in the business-to-business marketing field.
- Diploma from Grant MacEwan Community College in Advertising & Public Relations and hold the designation of Certified Advertising Agency Practitioner from the Institute of Canadian Advertising.
- Former member of Board of Directors: Sales & Marketing Executives – Vancouver
- Former member of Board of Governors (Marketing Chair) VanDusen Botanical Gardens.
- Additional education includes management decision-making, technical writing, train the trainer, entrepreneurship and business computer systems. Training by clients about their own businesses and markets has always been a priority.
Most of my career I was marketing and creating advertising for small and medium professional firms and businesses as I worked for business-to-business media companies.