By analyzing detailed feedback from about 70 clients of business coaches, the top 2 topics mentioned that would be most attractive for potential clients are:

Adaptive Leadership in Changing Times:
Many decision-making clients expressed concerns about navigating industry changes and adapting to new realities. A thought leadership piece could focus on strategies for leaders to remain agile and effective in rapidly changing business environments.

A senior executive in a professional firm praised the coach’s ability to understand “the complexity of people.” Another said they valued “coaching in the sense of value proposition.”

Enhancing Communication and Team Dynamics:
A number of interviews highlighted the importance of improving communication within organizations. A thought leadership article could explore innovative techniques for improving team communication and collaboration, especially in hybrid or remote work settings.

One client mentioned the coach “facilitated open dialogue”.

Instead of offering a wide variety of downloadable documents or presentations, those 2 topics get enough interest to make that focus worthwhile. When a business coach is choosing marketing media and message choices, there are too many options. Focus on the top ones that fit your preferred clients. Prove your coaching is not set, but dynamic and adapts as the economy and social issues shift.