I would highly recommend any small business to utilize this service for serving, reporting and learning because no business owner can make smart, targeted decisions without this kind of information.
The reinforcement of what I already knew and the expanded information on what we think we knew and hoped we knew really put clarity into our business and how we can go forward with new customers and how we can get best value out of old customers.
The personal feedback has been great for development and the partnership and inside the business. So I think this service ticks enough boxes of personal value, business value and straight data that it would be a no brainer for anybody to make use of it.