When the first Survey Report was given to a client, it was just text.

28 of their customers had been interviewed, great stories were captured, we learn who their preferred customers were and over 25 testimonials were given.

But the Report was all boring text.

People don’t think quickly in terms of text. In fact, they often don’t think: they feel.

Trust in a feeling. And that’s the objective in so much marketing communications.

So, when the Survey Reports started including pictures to summarize the findings, the clients learned more and we were able to communicate the preferences of top clients. And that has improved communications through a variety of forms. The clients get more of the people they want to work with.

Think about the pictures that express your clients’ feeling about your services. Use that emotion in networking conversations, stories with referral sources, emails, presentations and other business communications.