Blog

Some websites use a blog to publish a series of short articles over time that will be of interest. This gives the blog owner opportunity to provide more valuable content that people want, and which search engines like Google will use to rank the website appropriately.

Client Satisfaction Survey

High value service providers want to make sure people feel their business delivers good value. When an independent interview asks a few quick questions, they can often learn how customers feel about the company, its people and services.

Cold Call

A phone call to someone on a list with the goal to learn IF they might become a customer in the future. This is not the same as telemarketing.

Direct Mail

A physical mail piece aimed to get sales from some of the people receiving it. Normally less than 1% will purchase, depending on the list, offer, price etc.

Direct Marketing

Direct mail, telemarketing, trade show pitches, certain types of websites created to get sales immediately.

Engaged Conversation

Engaged Conversation When the potential customer and seller have a detailed conversation, and true interest is demonstrated.

Lead

Potential client, who has shown some kinds of qualifications (budget, authority, need and timeline.

Metrics

Measurements, depending on the situation. Often are numbers as in new customer goals, or could be opinions as in customer satisfaction.

Networking

Attending an event where you meet people with the purpose of building relationships. This not for selling to the people you meet; instead you should seek referral partners.

Nurturing

Series of communications, like emails or conversations, so the potential customer understands more about the services they might buy from you, learn about your company, and gain trust.

Positioning

How leads and customers think about a business in comparison to competition. Each business should be positioned to fit the market, and be memorable.

Professional Services Marketing

New business techniques and services specifically used in professional services, such as accounting, architectural, engineering, legal, medical, notaries or others.

Qualified

Potential customers who have the means to purchase, intent to purchase from someone, budget and the decision-maker is identified and in communications with.

Referral

When a trusted 3rd party gives your name to a potential client, and the sales process is greatly accelerated because a referral comes with trust.

Segments

Different leads and customers who can be grouped together for some logical sales reasons, improving the market efficiencies

S.M.A.R.T. Goals

Specific, measurable, attainable, realistic and timed.

Social Media

Online systems like Facebook, LinkedIn and others where different people share ideas, information and more.

Target Market

A segment that has been chosen as the ideal customer type with a significant number of leads.

Testimonial

Statement from a past customer that illustrates your business delivers good quality and can be trusted.

Tracks

Series of nurturing emails and communications to be sent to a specific qualified target market, after first contact.