It’s not a big change to each CPA’s website, however the new logo and terminology needs to be included. Members can still include the old designation that comes after the accountant’s name and CPA. For example: Sally Smith CPA, CGA.

Most small accounting firms with a website are probably using a WordPress theme. If not, and the site needs to be updated, it’s quite easy to move the site contents to a theme. Most WordPress themes cost under $100.

Quick Fix Fees to WordPress website

A) Add CPA

Add CPA in Various Places in the site and tag images appropriately, add CPA logo. Add the text CPA appropriately. Only $27

B) Update Current WordPress Theme

Same theme with new version software, clean up minor design issues, appropriate small blocks of text added. Only $115

C) New WordPress Theme Installed On Existing Domain

With current text and graphics. Addition of CPA logo and text, with small blocks of new text added. Only $235 plus cost of the theme

Interview For Original New Text

By reviewing Best Practices for small accounting firms, from single professional up to 5 partners, Gap Management has developed a detailed list of questions to learn about each client’s practice. This guides the immediate text to be written, supplementary writing (brochures, correspondence and more), and future updates and blogs to be written or outlined.

It is in the interview that we discuss specifics to emphasize, so your potential clients will learn quickly and remember your website and your practice. Differentiation is very important when potential clients are comparing firms before talking with any accountants.

D) Rewriting Website

Interview needed if there is lots of new text to be written, not supplied by the firm.

Gap Management has a detailed process, including key pages and content outlined. However we need to interview the firm’s principal(s).

The Interview and follow-up Quote are no charge. Requires Quote.

E) Creation Of Original New Website

For full site development for accountant who has no website, Gap Management has a detailed process, starting with confidential in-depth interview, key pages outlined, keywords for search engines depending on services available, suggestions on graphics and photography. WordPress theme choices will be provided and discussed.

The Interview and follow-up Quote are no charge. Requires Quote

If an interview is done, that includes information needed for brochures, presentations and other documents to be written. It’s best if the full scope of communication requirements are understood when the website is written and edited.

Why WordPress?

At Gap Management, we use WordPress website themes for a number of reasons:

• WordPress is a very reliable and widely used set of standards, and the options fit small and medium-sized businesses;
• The selection of creators of themes that work on the WordPress standards is large, and the number of individual themes available is very large;
• Customizing themes and adding appropriate “plugins” is easily done by people with moderate skills;
• Updating the software in most themes’ software is very easy, and even automatic;
• Responsive website are now essential for getting reasonable rankings on Google and other search tools. Responsiveness allows the website to be viewed on mobile devices, which is now very important.
• Updating and editing a website can be done in minutes by non-technical staff with no design skills.

For details on business writing, website development and other Client Development needs, contact Gap Management at (604) 789-1676.