The changing business environment leads to an uncertain future.
Don’t worry, you have great advisors who are ready to help you.
As the competitive landscape shifts, your existing clients and contacts will provide valuable answers.
Why Should They?
They want to help you prosper. It’s human nature.
After they have took time and resources to search the marketplace for a solution like yours, they become generous to you.
It’s called Confirmation Bias.
And it’s a powerful feeling to leverage.
The “wisdom of the crowd” is real, as long as good questions are asked in the right conditions.
That’s why the Insight Survey & Report has great value. We have carefully guided conversations with some of your clients.
Your current and past client’s feedback reflects your actual Market Positioning back to you.
It’s not a cloudy self-image and it’s not copying competitors.
It’s listening to actual clients, and carefully analyzing 20–30 detailed conversations.
Here Are A Few Achievable Goals
- Stories and comments from preferred clients about your front-line personnel
- Understanding which competitors are actually on the radar
- Main criteria and feelings used by clients to rank services specialists like you
- Clients who are asked for suggestions feel more valued and appreciated
- Identify those clients with negative stories so your reputation is actively managed
- Uncover the marketing messages that get traction with top clients, and with time-wasters
- If you’d like to learn more, let’s set up a time to talk.
