We know that your website will be reviewed by potential clients, one study quotes 93% of the time. And yet many small professional firms are afraid of looking distinctive and memorable.

Imagine the small business owner in need of accounting services, and you learn they are impressed more by bookkeepers’ websites, instead of a fully qualified CPA.

Actual Quote I Received

“One thing I noticed about Accounting vs. Bookkeeper websites is that bookkeeper sites tend to be a bit more fresh, … and appealing in terms of feel/look and overall vibe. Also appeals to the younger generation a bit more. Accountant websites tend to be a kind of boring and very similar to each other.”
– Accounting & Payroll Student, Burnaby

It’s Not About Fees

If the information and looks are forgettable, then the accountant’s website is a poor investment in Client Development.

Memorable On A Budget

The power of today’s WordPress and other theme systems for website development make it easy to look really good and appropriate. A $100 WordPress theme is more expensive than average, and is much better looking than original “hand coded” websites of just a few years ago. Add in a few hours to customize it by a designer, not a technical whiz, and you have a site that’s distinctive.

As an accounting professional, your tasks are focused on reliability and accuracy. Communicating that should not be forgettable.

Get On The Short List

A website doesn’t create a client relationship. Only you can do that, in person. However a poor website can get your firm cut from the list being prepared. When a business executive or high net-worth individual is going to interview accountants, they use the web to do make their initial list.

Talk to us at Gap Management about the essentials for an accountancy website. Get the right public presence with appropriate design, text, graphics, available pages and professional techniques to get potential clients to interact with you. Let’s move those people from low curiosity to detailed conversations.