That’s a pretty harsh subject line. However, it’s based on a considerable amount of research.

The high-value services provider talking about their specialty and clients:

“We increased efficiency” is forgettable.

The clients of the high value services provider talking about their experiences:
“We went from needing 6 hours every Friday on reports, to only needing 45 minutes” creates a mental picture.

When people hear facts, only the language processing areas in their brains are activated. When they hear stories, multiple brain regions light up: sensory, motor, and emotional centers.

Stories create connections in the listener’s brain; and between the services provider and the new contact.

Learn to tell the stories your clients are already telling colleagues and friends. Use a little neuroscience to build a stronger marketing position in their brain; and in their business network.