When we ask the decision-makers, who have used our client’s services, about their experiences, they tell us valuable information.
And that includes WHY. For smaller marketing companies, LOCAL is a very dominant reason of why their clients choose them.
What surprised us is that there was very little competitive comparison. Their NETWORK was a key factor.
A connection through networking or a referral is #1.
Do your clients need to know the motivations of the people who choose their services?
What answer will give you a strong advantage so you can deliver above-average results?
If you tell us the ONE QUESTION that’s crucial for you to improve your client’s marketing, we will share all those questions marketers like you are telling us.
Your identity is confidential; however we will share the other questions marketers want answered. We will send you the compiled answers.
EXISTING QUESTIONS
- The Client Experience Journey: how decision-makers learned about their need, ways they searched for solutions, criteria in comparing, experiences with the services provider’s people and system, and more
- Stories told about those positive and negative experiences
- Testimonials in detail with permission to use them
YOUR QUESTION
So, what additional question would you want answered?
Send your question to: Francis@GapManagement.org