Everyone’s ancestors learned stories. We are wired to remember them: there are 8 parts of our brains that are involved in hearing stories and only 2 parts of our brains are connected to hearing numbers. This is why stories will resonate with everyone.

Uncover the positive of what people are telling about the services you offer and their experiences with you. These will “gain traction” and be retold because they resonate with your clients and their peers.

Great stories don’t always give all the details, but they do give the essentials. This is so we can efficiently communicate the key points, and create an emotional connection to those who are hearing the story.

The Essentials of Great Stories Are:

• People we can relate to
• The situation
• A struggle/battle
• Special person or factor (“The Guide”)
• That opens up to a new situation
• The results of the solution (hopefully a positive result)

Trigger People to Talk About You

When you can get clients relaxed and speaking honestly about your relationship with them on a professional level, you are able to get deeper answers. These deeper, honest answers will help you to uncover their emotions and motivations during different points in your business relationship.

If you do this with many clients, you will start to hear common elements. Use these positive stories your clients already tell others about you.

These stories, told well, will create memorable interactions. Try it!

What you hear from your clients will also say a lot about your business and will hold key information on what you can do differently, or keep the same.

If you would like to get to know what stories your clients are sharing so you can better your business, reach out to us today to set up a discovery call – you may be surprised with what we can uncover.

Now, what story can I create to deliver that message memorably? Hmmm…

“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the enterprise has forgotten, ignored, or overlooked—and tell them well. That’s your task, too. What is your story—the true story? How can you tell it best?”

Harry Beckwith, You, Inc.: The Art