Vocal feedback from current and past customers is really valuable. If a business or professional wants to grow beyond their current level, asking good questions to those most familiar with your organization and services works wonders.

Listening to thoughtful answers can guide you in the right direction.

Better yet, listening to emotions, pacing, pauses and more adds depth and perspective.

That’s why the use of emotional language, level of speed and other variables need to be part of the research report.

Want more information on your customers’ ideas, feelings, enthusiasm, hesitancies, generosity and other emotions? Let’s talk. Find out more from the people who have been or are now your customers. They have stories which can trigger future successes.