Getting new contacts and business opportunities always takes a variety of connections and tools. Effective Client Development uses a system, not just one method.
What’s Effective:
- Meeting new people through networking;
- Being easily found in online searching by people and businesses looking for answers;
- Having referral partners to tell our stories to others;
- Preparing different documents and files ready to use for specific types of contacts.
And, in the right conditions, Cold Calling is an effective first step in starting new conversations.
The Numbers Game
The downside of asking strangers a few short questions about their situation and needs is: 90% of calls are to people who don’t care. Of the other 10%, 90% have no immediate need.
The Upside:
Uncovering potential clients before they ask others and before they search. That puts us ahead of most of the competition or comparable services.
By slowly staying in touch over time, with information useful to potential clients, we start to establish our presence in their mind. We can touch on various factors a little to expand their knowledge.
We can show a little of a thorough set of services. When their need level does start to rise, we are on their radar, and they are on our radar.
Our growing list of contacts brings in people we can later connect to a referral partner of ours. We can’t serve all our contacts. However, we can deal with each quickly to uncover those who are appropriate for others. When we can connect two different people, they will appreciate new good contacts and appreciate us.
Our growing list of contacts brings in people we can later connect to a referral partner of ours. We can’t serve all our contacts. However, we can deal with each quickly to uncover those who are appropriate for others. When we can connect two different people, they will appreciate new good contacts and appreciate us.
Before We Call For You
We do our homework: what’s been effective for others like you; what’s important to potential clients; and how to work through a well-chosen list effectively.
- A custom version of the Cold Caller’s Playbook is fine-tuned for your individual business needs.
- List management
- Follow-up email series
- Measuring actions and results
This blunt instrument of Cold Calling needs to be polished before using.
