Packages
Why Do These In-Depth Interviews Deliver More?
High-value clients prefer a 3rd party to deliver their comments:
- They can answer anonymously, safely.
- Their comments won’t hurt the services providers feelings.
- They appreciate talking with a professional interviewer who doesn’t get defensive, and who does probe for details.
Gap Management has interviewed 1,000s of business leaders, home-makers, contractors, suppliers, users, and more over the years. The Reports provide specific details for messaging, competitive positioning, issues management, reputation development and other business communications needs.
Testimonials
- In the Testimonials Package, a list of 30 current and past clients usually results in 20 people saying “Yes” to using their comments as testimonials. There is often over ½ page of detailed comments per interviewee to choose from. 10 pages of real text and insights into their loyalty boosts websites, social media and confidence.
$1,400
Networking Story Library
- Shy professionals often need to describe their client’s experiences in engaging anecdotes. Build reputation and memorable client stories, and learn which new contact type should hear specific narratives in business networking events. Through the words of the professional’s clients, each new contact can learn the advantages of the professional.
$1,900
Core Marketing Message & Persona
- Improve client messaging clarity, personalize content for segments, and boost engagement with tailored content packages.
$2,700
Frontline Reality Check
- Client-facing personnel can create hidden issues and advantages. Identify performance gaps, improve customer interactions, and refine training based on real client feedback.
$2,200
Referral Partner Tools
- Build, nurture, and strengthen referral partner relationships with proven development strategies and follow-up templates.
$1,400
Competitive Positioning Suite
- Unlock the full potential of client insights with a comprehensive Feedback & Reputation Report that includes testimonials, content, stories, and strategic insights plus advanced persona development, battle cards, competitive positioning, and analysis of key issues. Outlines of new documents are included with suggested usage schedules.
$4,250
Battlecards For Sales Teams
- When aggressive competition is a factor, sales personnel need to be able to manage competitive comparisons. Equip the revenue-generators with competitive advantage tools, clear positioning statements, and persuasive talking points for client development, networking, formal presentations and sales documents.
$1,900
Engagement Storytelling Package
- Description: Combine impactful testimonials with tailored content, business cases, and compelling stories that deepen brand engagement and communicate success narratives.
- Includes: Customer testimonials, rich content creation, business cases, and stories that highlight unique client experiences and outcomes.
$2,900
Insightful Positioning Suite
- Description: Unlock the full potential of client insights with a comprehensive package that includes testimonials, content, stories, and strategic insights for competitive positioning.
- Includes: Full range of customer testimonials, content, business cases, and stories, plus advanced persona development, battle cards, competitive positioning, and analysis of key issues.
$2,100
Additional survey and research services are available: Emailed or web forms; competitive intelligence; staff feedback… Ask for details.
