Custom Home Builders
Understand what homeowners value, what builds their confidence, how they choose a builder, and how they describe your company to others.
What You Learn & Receive
Both Custom Home Builder Trust Report packages begin with confidential homeowner interviews. The depth of the analysis and the practical deliverables depend on your company’s priorities and the scope we agree together.
Testimonials
Homeowner testimonials with permission to use publicly.
Homeowner Stories & Experiences
Common stories homeowners tell about the building experience.
Homeowner Language
Words and phrases homeowners use to describe quality, confidence and experience.
Decision Making
How homeowners choose and evaluate a builder.
Homeowner & Project Needs
Stated needs of important homeowner and project segments.
Project & Communication Friction
Recurring issues mentioned independently by multiple homeowners.
Competitive Positioning
Memorable differences homeowners perceive compared with other builders.
Preferred Projects & Clients
Differences between preferred and average projects/clients.
Competitive Intelligence
How homeowners describe competing builders and alternatives.
Content & Communications
Content and communication that builds confidence before and during a project.
Choose the level of client evidence you need
Custom Home Builders Trust Report - Basic
10 client interviews
A focused read on how your current clients see your company, set against how the top regarded Custom Home Builders in your area are perceived, so you know where you are strong and where you are exposed.
- 10 confidential client phone interviews
- Comparison against top local Custom Home Builders reputations
- Client testimonials & stories, with permission to use
- Key issues and loyalty drivers identified
Custom Home Builders Trust Report - Advanced
25 client interviews
A deeper cohort across your full client base, segmented so you can see how different types of clients experience your work differently, plus the same local competitive benchmark.
- 25 confidential client phone interviews
- Clear client segments, each with its own profile
- Common narratives and stated needs by segment
- Comparison against top local Custom Home Builders reputations
- Everything in the basic package
Which package fits your company?
A quick side by side. If you are not sure, a 15 minute call will settle it faster than reading the fine print.
| What's included | Core Benchmark | Expanded |
|---|---|---|
| Client interviews | 10 | 25 |
| Comparison vs firms similar to yours | Included | Included |
| Client segmentation | Not broken out | Distinct segments profiled with sample actual quotes from clients in identified segment. Those sample quotes demonstrate the motivations and feelings of current clients. |
| Common narratives by segment | — | Included |
| Stated needs by segment | — | Included |
| Testimonials & usable stories | Included | Included |
Not sure which scope fits?
A 15 minute call is enough to map your client base and recommend the right package.
See what a Custom Home Builders Trust Report actually looks like
Get a sample Report by email, real structure, real findings, client details removed.
Your client relationships remain yours
- Your client list is confidential and remains your property.
- Your practice invites its own clients.
- No contact outside the agreed project.
- Publishing any comment or story requires separate, explicit permission.
Recording, storage, analysis method, access and retention are agreed before work begins. Any particular security requirements your practice has should be addressed before client information is shared.
FAQs
How is the Custom Home Builders Trust Report different from a survey?
A survey generally asks many people standardized questions and produces numerical responses. The Custom Home Builders Trust Report is based primarily on detailed individual conversations, the interviewer can ask follow-up questions, explore unexpected issues, and understand the reasoning behind a client’s answer.
How does the Custom Home Builders Trust Report relate to the FAR Report?
The Custom Home Builders Trust Report applies Gap Management’s Feedback And Reputation research method. The questions, analysis and reporting focus on how Custom Home Builders clients choose, experience, recommend and reconsider their relationships.
Does "25 interviews" mean 25 invitations?
No. The number refers to completed interviews, not merely invitations, calls or attempted contacts.
Who decides which clients are interviewed?
Gap Management and the Home Builder agree on the approach together. The objective is a useful cross section rather than selecting only clients expected to provide compliments. Former clients may also be included when their experience is relevant.
Will negative comments be included?
Yes. The purpose of the research is to provide reliable guidance, so positive findings, concerns, disappointments, relationship risks and opportunities can all be important.
Do the Custom Home Builders know which client made each comment?
Confidentiality arrangements are explained before the interviews begin. Some comments may be attributed when the interviewee gives permission; other findings may be reported without identifying the person who provided them.
Are testimonials guaranteed?
No, about 2/3 of interviewees / decision makers do give permission for their positive comments to be used publicly, usually with their name.
Can our marketing agency use the Report?
Yes, in many cases this is one of the most valuable applications. The agency can use the evidence, approved stories, client language and more.
Are there additional mandatory fees?
No mandatory administration or report production fees are added to the agreed project price. Applicable taxes and any optional work approved outside the original scope are additional.
Start with a conversation, not a commitment
Tell us what your company would most like to understand about its homeowners. Together, we can identify the appropriate interview scope and useful deliverables.
All fees are in Canadian dollars. Applicable taxes are additional. Any work outside the agreed scope is quoted and approved before it is undertaken