Custom Home Builders
Understand what homeowners value, what builds their confidence, how they choose a builder, and how they describe your company to others.
Mark Manikel
TrueView Home Inspections
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Now I don’t need any more marketing because I’m busy enough. We needed to get more of the right types of jobs, not just ordinary drywall contracts.
Francis put together a plan, made sure I approved everything he suggested, gave me some great ideas and then did the work of contacting good potential general contractors.
The results: I have gained a number of new contracts in the past few weeks, and now have built my name with more to get the right types of contracts in the future. The system worked so much I am now advertising for more drywall boarders and finishers.
Showed me how to navigate the process; really helped a lot.
Mark Buckley
Buckley Drywall
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Now that he’s delivered original text we can use on our website, in emails and for other purposes, I can honestly say “I’m impressed”. The research that’s been done to understand the concerns of our business customers shows he cares about the results we need to get.
Ron Jones
All Painting Ltd
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- Review of our sales materials including our website, brochures, display materials, retailer support pieces
- Recommendations on new sales materials and wrote outlines, letters and other pieces
- Identified new target markets, created sales tools to deliver our message to these new leads, routines with schedules for our regular staff to prospect and sell of these new markets
- Facilitated sales meetings where our different managers brought forward their ideas to better serve existing clients and how to deal with the new clients we were attracting.
Overall, the results were profitable and rewarding.
Francis was able to see which markets and pieces we needed quickly and inexpensively and which we could delay. Francis’ enthusiasm energized both my staff and me. He was eager to learn our trade and even was willing to lug our heavy sample bag to potential customers offices so he could learn more about McCrann’s customers.
This process helped us move into new markets to broaden sales and stabilize our business.
Greg McCrann
McCrann’s Carpet Finishing
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I would also say that Francis’s inquiries and conversations revealed blind spots that, once I was aware of them, identified areas to engage my clients more deeply, provide more value and have even greater impact. In addition, I have identified ways to up-sell and cross-sell my services in a more confident manner based on the value and positive results they have on my clients personally and for their organization.
The result is I can bring even more of my strengths, talents and abilities to bear for the benefit of my clients.
Ralph Kison
President, Kison Inc.
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I hired him to provide a report on what my coaching clients thought about my practice. Through a guided and robust process, I was able to select some great questions, and link him to the clients we identified as important to survey.
His high level of support and communication made it easy and quick. My clients enjoyed their call with him and many reported that they felt honoured to be asked to participate. The results of the survey were compiled into a report that contained not only the content of their answers, but also included detailed and insightful analysis of their responses. He broke out the statements I could use as testimonials and gave some great key words to use in future sales and marketing.
I discovered some things about my coaching and how my clients experience it that I would never have guessed. Francis’ deep experience and knowledge created value every step of the way.
I would trust Francis with my clients again and have recommended his services to a number of my clients for their benefit.
Ron Loewen
MA, Head Guide at Loewen Coaching
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We are prepared now to grow with what he has established for Lone Star Industries. We have an enhanced market position.
As president of the company, I couldn’t be happier. We are very pleased because he met every expectation we had.
Glenn Strange
Lone Star Industries
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The reinforcement of what I already knew and the expanded information on what we think we knew and hoped we knew really put clarity into our business and how we can go forward with new customers and how we can get best value out of old customers.
The personal feedback has been great for development and the partnership and inside the business. So I think this service ticks enough boxes of personal value, business value and straight data that it would be a no brainer for anybody to make use of it.
Mike Thomas
Partner, SolarNinjas Energy Solutions
What You Learn & Receive
Both Custom Home Builder Trust Report packages begin with confidential homeowner interviews. The depth of the analysis and the practical deliverables depend on your company’s priorities and the scope we agree together.
Testimonials
Homeowner testimonials with permission to use publicly.
Homeowner Stories & Experiences
Common stories homeowners tell about the building experience.
Homeowner Language
Words and phrases homeowners use to describe quality, confidence and experience.
Decision Making
How homeowners choose and evaluate a builder.
Homeowner & Project Needs
Stated needs of important homeowner and project segments.
Project & Communication Friction
Recurring issues mentioned independently by multiple homeowners.
Competitive Positioning
Memorable differences homeowners perceive compared with other builders.
Preferred Projects & Clients
Differences between preferred and average projects/clients.
Competitive Intelligence
How homeowners describe competing builders and alternatives.
Content & Communications
Content and communication that builds confidence before and during a project.
Choose the level of client evidence you need
Custom Home Builders Trust Report - Basic
10 client interviews
A focused read on how your current clients see your company, set against how the top regarded Custom Home Builders in your area are perceived, so you know where you are strong and where you are exposed.
- 10 confidential client phone interviews
- Comparison against top local Custom Home Builders reputations
- Client testimonials & stories, with permission to use
- Key issues and loyalty drivers identified
Starting at $2,500
Illustrative scope range: $2,500 – $4,000
Custom Home Builders Trust Report - Advanced
25 client interviews
A deeper cohort across your full client base, segmented so you can see how different types of clients experience your work differently, plus the same local competitive benchmark.
- 25 confidential client phone interviews
- Clear client segments, each with its own profile
- Common narratives and stated needs by segment
- Comparison against top local Custom Home Builders reputations
- Everything in the basic package
Starting at $7,500
Illustrative scope range: $7,500 – $9,000
Which package fits your company?
A quick side by side. If you are not sure, a 15 minute call will settle it faster than reading the fine print.
| What's included | Core Benchmark | Expanded |
|---|---|---|
| Client interviews | 10 | 25 |
| Comparison vs firms similar to yours | Included | Included |
| Client segmentation | Not broken out | Distinct segments profiled with sample actual quotes from clients in identified segment. Those sample quotes demonstrate the motivations and feelings of current clients. |
| Common narratives by segment | — | Included |
| Stated needs by segment | — | Included |
| Testimonials & usable stories | Included | Included |
Not sure which scope fits?
A 30 minute call is enough to map your client base and recommend the right package.
See what a Custom Home Builders Trust Report actually looks like
Get a sample Report by email, real structure, real findings, client details removed.
Your client relationships remain yours
- Your client list is confidential and remains your property.
- Your practice invites its own clients.
- No contact outside the agreed project.
- Publishing any comment or story requires separate, explicit permission.
Recording, storage, analysis method, access and retention are agreed on before work begins. Any particular security requirements your professional practice needs to follow should be addressed before client information is obtained and shared.
FAQs
How is the Custom Home Builders Trust Report different from a survey?
A survey generally asks many people standardized questions and produces numerical responses. The Custom Home Builders Trust Report is based primarily on detailed individual conversations, the interviewer can ask follow-up questions, explore unexpected issues, and understand the reasoning behind a client’s answer.
How does the Custom Home Builders Trust Report relate to the FAR Report?
The Custom Home Builders Trust Report applies Gap Management’s Feedback And Reputation research method. The questions, analysis and reporting focus on how Custom Home Builders clients choose, experience, recommend and reconsider their relationships.
Does "25 interviews" mean 25 invitations?
No. The number refers to completed interviews, not merely invitations, calls or attempted contacts.
Who decides which clients are interviewed?
Gap Management and the Home Builder agree on the approach together. The objective is a useful cross section rather than selecting only clients expected to provide compliments. Former clients may also be included when their experience is relevant.
Will negative comments be included?
Yes. The purpose of the research is to provide reliable guidance, so positive findings, concerns, disappointments, relationship risks and opportunities can all be important.
Do the Custom Home Builders know which client made each comment?
Confidentiality arrangements are explained before the interviews begin. Some comments may be attributed when the interviewee gives permission; other findings may be reported without identifying the person who provided them.
Are testimonials guaranteed?
No, about 2/3 of interviewees / decision makers do give permission for their positive comments to be used publicly, usually with their name.
Can our marketing agency use the Report?
Yes, in many cases this is one of the most valuable applications. The agency can use the evidence, approved stories, client language and more.
Are there additional mandatory fees?
No mandatory administration or report production fees are added to the agreed project price. Applicable taxes and any optional work approved outside the original scope are additional.
Start with a conversation, not a commitment
Tell us what your company would most like to understand about its homeowners. Together, we can identify the appropriate interview scope and useful deliverables.
All fees are in Canadian dollars. Applicable taxes are additional. Any work outside the agreed scope is quoted and approved before it is undertaken