Business Coaches
Understand what clients value, what builds their trust, how they make decisions, how they decide coaching is worthwhile, and how they describe your coaching to others.
What You Learn & Receive
Both Business Coach Trust Report packages begin with confidential client interviews. The depth of the analysis and the practical deliverables depend on your business’s priorities and the scope we agree together.
Testimonials
Client success testimonials with permission to use publicly.
Client Stories & Experiences
Common stories about the coaching experience, change and results.
Client Language
Words and phrases clients use to describe impact, change and value.
Decision Making
How clients choose a coach and decide coaching is worthwhile.
Client Segment Needs
Stated needs of important coaching client segments.
Recurring Client Friction
Coaching or engagement issues mentioned by multiple clients.
Competitive Positioning
Memorable differences clients perceive compared with other coaches.
Best Fit Clients
Differences between best-fit and average coaching clients.
Competitive Intelligence
How clients describe alternative coaches and other sources of advice.
Content & Communications
Content and communication formats that build credibility and demonstrate value.
Choose the level of client evidence you need
Business Coaches Trust Report - Basic
10 client interviews
A focused read on how your current clients see your firm, set against how the top regarded Business Coaches in your area are perceived, so you know where you are strong and where you are exposed.
- 10 confidential client phone interviews
- Comparison against top local Business Coaches reputations
- Client testimonials & stories, with permission to use
- Key issues and loyalty drivers identified
Business Coaches Trust Report - Advanced
25 client interviews
A deeper cohort across your full client base, segmented so you can see how different types of clients experience your coaching differently, plus the same local competitive benchmark.
- 25 confidential client phone interviews
- Clear client segments, each with its own profile
- Common narratives and stated needs by segment
- Comparison against top local Business Coaches reputations
- Everything in the basic package
Which package fits your business?
A quick side by side. If you are not sure, a 15 minute call will settle it faster than reading the fine print.
| What's included | Core Benchmark | Expanded |
|---|---|---|
| Client interviews | 10 | 25 |
| Comparison vs firms similar to yours | Included | Included |
| Client segmentation | Not broken out | Distinct segments profiled with sample actual quotes from clients in identified segment. Those sample quotes demonstrate the motivations and feelings of current clients. |
| Common narratives by segment | — | Included |
| Stated needs by segment | — | Included |
| Testimonials & usable stories | Included | Included |
Not sure which scope fits?
A 15 minute call is enough to map your client base and recommend the right package.
See what a Business Coaches Trust Report actually looks like
Get a sample Report by email, real structure, real findings, client details removed.
Your client relationships remain yours
- Your client list is confidential and remains your property.
- Your practice invites its own clients.
- No contact outside the agreed project.
- Publishing any comment or story requires separate, explicit permission.
Recording, storage, analysis method, access and retention are agreed before work begins. Any particular security requirements your practice has should be addressed before client information is shared.
FAQs
How is the Business Coaches Trust Report different from a survey?
A survey generally asks many people standardized questions and produces numerical responses. The Business Coaches Trust Report is based primarily on detailed individual conversations, the interviewer can ask follow-up questions, explore unexpected issues, and understand the reasoning behind a client’s answer.
How does the Business Coaches Trust Report relate to the FAR Report?
The Business Coaches Trust Report applies Gap Management’s Feedback And Reputation research method. The questions, analysis and reporting focus on how Business Coaches clients choose, experience, recommend and reconsider their relationships.
Does "25 interviews" mean 25 invitations?
No. The number refers to completed interviews, not merely invitations, calls or attempted contacts.
Who decides which clients are interviewed?
Gap Management and the Business Coach agree on the approach together. The objective is a useful cross section rather than selecting only clients expected to provide compliments. Former clients may also be included when their experience is relevant.
Will negative comments be included?
Yes. The purpose of the research is to provide reliable guidance, so positive findings, concerns, disappointments, relationship risks and opportunities can all be important.
Do the Business Coaches know which client made each comment?
Confidentiality arrangements are explained before the interviews begin. Some comments may be attributed when the interviewee gives permission; other findings may be reported without identifying the person who provided them.
Are testimonials guaranteed?
No, about 2/3 of interviewees / decision makers do give permission for their positive comments to be used publicly, usually with their name.
Can our marketing agency use the Report?
Yes, in many cases this is one of the most valuable applications. The agency can use the evidence, approved stories, client language and more.
Are there additional mandatory fees?
No mandatory administration or report production fees are added to the agreed project price. Applicable taxes and any optional work approved outside the original scope are additional.
Start with a conversation, not a commitment
Tell us what you would most like to understand about your clients. Together, we can identify the appropriate interview scope and useful deliverables.
All fees are in Canadian dollars. Applicable taxes are additional. Any work outside the agreed scope is quoted and approved before it is undertaken