When we look at a list of potential clients, a lot can be learned visually. This is a number of marketing agencies, the number of testimonials and stories showing on their website; compared to the number of high-value clients they have.

When an agency’s clients are well positioned, it shows up in loyalty/reduced churn, more services used, and more referrals.

High-value clients typically give fewer testimonials because they see it as “less professional”. That’s where one of the Feedback And Reputation Report excels. Our clients usually get about 16 very detailed testimonials plus stories in their FAR Report. By adding some of those testimonials over time, SEO results get boosted as “social proof” is demonstrated.

And more detailed testimonials are powerful with potential clients.