Francis Waller, Author at Gap Management

The changing business environment leads to an uncertain future. Don’t worry, you have great advisors who are ready to help […]

The Business Case for a Custom Marketing Library of Templates

I had just gotten off the phone with a potential client. It was an excellent first conversation. He told me

In business, we don’t want to waste time. As marketers, we need to quickly recognize the type of person and

“Keep little fish stickers on the phone to remind people how important the way they answer the phone can be

Everyone’s ancestors learned stories. We are wired to remember them: there are 8 parts of our brains that are involved

When the first Survey Report was given to a client, it was just text. 28 of their customers had been

Vocal feedback from current and past customers is really valuable. If a business or professional wants to grow beyond their

Networking in person, online or over the phone: your goal is to start new relationships. Some new connections won’t be

When we ask for a client critique, we become vulnerable. And the challenge is to hear the words, plus the

Getting new contacts and business opportunities always takes a variety of connections and tools. Effective Client Development uses a system,