The Art of B2B Networking: Actionable Tips and Common Pitfalls
In the ever-changing world of business, networking is not just a little idea: it’s the lifeblood. Networking is especially important
Exceptional Clients: A Guide for Accountants
While talking with accountants about developing and selecting exceptional clients, I’ve often heard similar ideas from different business professionals: For
Your Most Important Research Answer
When we ask the decision-makers, who have used our client’s services, about their experiences, they tell us valuable information. And
What Clients Want in Their Marketing Agency
Getting a new client is not easy or low cost. When you decide to do Client Development, understanding why clients
Your Secret Sauce Recipe Is Available To Be Learned
Some of your clients are great. And the average are only ordinary. That’s not the way to build a reputation.
6 Ways Feedback Will Boost Profits
The changing business environment leads to an uncertain future. Don’t worry, you have great advisors who are ready to help
The Business Case for a Custom Marketing Library of Templates
I had just gotten off the phone with a potential client. It was an excellent first conversation. He told me
Client Personas, Customer Profiles and Avatars
In business, we don’t want to waste time. As marketers, we need to quickly recognize the type of person and
FISH – First Impressions Start Here
“Keep little fish stickers on the phone to remind people how important the way they answer the phone can be